0x050
web3 is sending positive signals, how to design airdrops now and later, what makes tokenised communities valuable and 3 undiscovered products.
Tons happened in web3 last week. Here are three highlights:
This week’s dose of web3 is a holistic kickoff into 2023 ↓
a twitter thread¹
worthy reads²
1. Airdrop Design | Past, Present, & Future
“…Recurring distributions, conditional claiming, and retrospective eligibility requirements encompassed the past and present of airdrop design. RabbitHole believes the next era of airdrop programs will come in the form of high-velocity experiments called 'quests'. This design philosophy would allow for a phased approach with minimum viable rewards for initial distributions, driving faster feedback cycles between projects and their token holders. Projects could continue to iterate until they can achieve attractive results. At that point, deploying larger amounts to fuel growth becomes more efficient. These programs will expand the scope for segmenting eligible recipients from on-chain behavior. Building on a mechanic made popular in NFT communities, allowlists will become a powerful tool for establishing eligibility criteria and staying ahead of airdrop farmers. Quests will also expand the use of on-chain conditions for claiming. Projects will require users to take specific on-chain actions in order to claim their airdrop…”
Read the full article here by @rabbithole_gg.
2. What Makes Tokenized Communities Valuable?
“…Tokenized communities often feel like ponzis because they ignore production value and strictly focus on network and ownership Value. I won't go as far as to say that this model can't ever be successful, but it's really freaking hard to build a valuable network on the basis of a meme alone. For example, the vast majority of Supreme's value is derived from the brand (or meme) equity they've built, but they still need to sell clothes to be a valuable organization. At the same time, if your organization is only driving production value, it's pretty pointless to tokenize. Traditional startups and businesses are much better models for building focused production value. If your only goal is to build a SaaS business, don't build a tokenized community … You don't need a token to drive production or network value. You might need one to drive ownership value, but that alone isn't enough to make a community valuable. Instead, tokenized communities are valuable because of the way that these three forms of value flow into one another...”
Read the full article here by @jaesmail.
undiscovered products³
Paper → sell NFTs with credit cards, create wallets with email, and cover gas fees.
Tribes → chat and co-own assets with anybody on Ethereum and Solana.
Chainvine → create & manage automated on-chain referral programs.
Find these and all 420+ other resources on intoweb3.land ↗.
☞ support support support ☜
If you liked this newsletter, why not forward a friend?
intoweb3.land is curated by Julian Paul.
See you around.